OPEL
BRAND CONTENT & INFLUENCE
An original storytelling tailored for each range of Opel vehicles. Two experiences designed by Buchowski staring the French Folks crew.
GOAL
OPEL aimed to promote its whole 2018 range of vehicles through different original experiences. They asked us to design a storytelling campaign suiting the character of each model. Mixing high quality brand content and influence was the main challenge.
HOW ?
By creating two road trip activating professional photographers as well as influencers, where every model of car would get its core values enlighted. For the berline INSIGNIA we created a chic and delightful week-end between southern France castles and gliding activities. For the SUV range including MOKKA, CROSSLAND and GRANDLAND, we designed a 5 days adventure across Provence where each vehicles playground was proposed. Urban, mountaineous and coastal environnement all together linked in a small distance was optimal for this project.
WE'VE DONE
- Design the roadmap, casting and production.
- 50 photographs (Buchowski)
- 100 other pictures and 2 videos have been made by French Folks crew.
- 30 Instagram posts in total
USE
For the brand’s social networks. Each video has been pushed as Instagram ads. Influencers posts.
MODEL: INSIGNIA // ROAD TRIP: UN week-end dANS LES ALPILLES (2 jours)
MODELs: MOKKA/ GRANDLAND / CROSSLAND // ROAD TRIP: LA PROVENCE ENTRE MER et montagne (5 Jours)
