FULL CONTENT CREATION
GUERLAIN aimed to promote its iconic powder Terracotta. Following the T.V ad starring Natalia Vodianova, the brand wanted to create a high quality storytelling on social medias with some 5 to 6 figures influencers.
By activating 5 top female beauty influencers on a two days photoshoot campaign using the same location used in the T.V spot. The whole Make-up has been made with the brand’s product range.
- 6 videos. One per influencer fitting Instagram’s constraints plus one medley for Youtube.
- 150 photographs (30 per influencer).
For the brand and blogger’s social networks. Each video has been pushed as Instagram ads.