STORYTELLING & INFLUENCE
SNCF wants to promote its high speed city-center to city-center transportation service and the comfort during the journey. Connecting France to some major european cities, SNCF aims to place the train TGV as a favoured way of european transportation, rather than flight industry.
By sending storytellers/bloggers to experience some city-breaks in their major destinations.
A blog article about our experiences in Barcelona and Milan, enlightened with a bunch of photos and a VLOG. We promoted a contest on Instagram to win a city-trip.