BRAND CONTENT CREATION
New positioning of the brand. Guinness aims to take his famous on-tap beers out of the bars.
By showcasing the can out of its classic environment, sharing some cheers moments at concerts, family parties, or friends dinners, pairing the product with some handmade inspirational recipes. Celebrating the way that people enjoy it in real life in order to inspire the brand's audience.
A bunch of pictures capturing some "candid looking" instants between friends where the can takes its natural place.
Use on Guinness' website, social channels.