A film and photoshoot campaign fitting the new strategy of the brand Jennyfer.
Jennyfer ownership changed in 2018 and a new digital strategy has been adopted. We’ve been reached by their communication branch to be part of this refreshing approach.
The brand launched a serie of mini-campaigns staring top female influencers. We’ve been asked to write the script of the film and make the photoshoot. We spent 3 days in Bardenas Reales desert to shoot this sexy-post-apocalyptic inspired campaign.
- 50 photographs (Buchowski)
- The film of the campaign (1 minute) and three shortcuts (15 seconds).
For the brand website and social networks and influencer’s social networks. Each content has been pushed as Instagram ad and the film appeared on the website landing page to shop the collection.